Sectors
SaaS & Cloud · Cybersecurity · Fintech & Financial Services · Enterprise Software · Manufacturing Technology
About Signy AI
A boutique revenue transformation consultancy. Independent by design.
Signy AI works exclusively with B2B companies where buying committees are complex, sales cycles are long, and the operating model connecting Marketing, Sales, RevOps, data, and AI is what determines whether growth compounds or stalls.
Why Signy AI exists.
The name comes from a straightforward observation: every business is surrounded by signals – in their data, their buyer behaviour, their market – that point clearly toward where growth is. Most organisations cannot act on those signals because strategy, technology, and execution sit in separate teams, working from separate models, and measured against different things.
We have spent our careers inside that problem. Building, optimising, and rescuing enterprise revenue systems across Financial Services, Technology, Manufacturing, and Cybersecurity. Working with AI in revenue contexts since 2019 – well before the current wave – which means we have seen what works in practice and what does not survive contact with a real sales team or a real data environment.
One pattern repeated across every engagement: the biggest growth blockers are almost never about budget or ambition. They are about misalignment, broken data, the wrong tools deployed in the wrong sequence, or a buyer model that was already out of date before it was finished.
Signy AI was built to fix that. Not as an advisor who delivers a report. As a partner who builds alongside your team and stays accountable until results are measurable.
15Years in enterprise revenue systems
2019Working with AI in revenue since
5Connected service areas
We build it with you. Both sides of the funnel. And we stay until it works.
- Vendor-neutral – no software commissions, no conflicts of interest
- AI experience since 2019 – we know what delivers results and what is noise
- Certified across enterprise revenue platforms – Marketo, Eloqua, HubSpot, Salesforce, Microsoft Dynamics, Apollo.io, Outreach
- Boutique by design – the people you meet are the people who do the work
Point of view
A perspective on B2B revenue, built from the inside.
Marketing is not a set of activities to run. It is a domain to own.
Positioning, pricing, customer insight, competitive dynamics. The language your team uses about its work tells the room which job it thinks it has.
Revenue teams that consistently perform share a few things in common. They work from the same buyer model across marketing and sales. They measure what connects to revenue, not what is easy to count. They understand that the assist is worth as much as the goal – which means shared ownership of the number, not a relay race. They treat AI as a set of specific tools with specific applications, deployed in a deliberate sequence against clean data, not as a transformation programme announced at an all-hands.
And they optimise both sides of the funnel. In recurring revenue businesses, the companies that grow fastest are almost never the ones spending the most on acquisition – they are the ones keeping and growing what they have while the left side of the funnel fills.
We work with a specific type of company – and we are honest about it.
Our strongest engagements are with B2B companies – SaaS, Cybersecurity, Financial Services and manufacturing – from around 400 employees upward, where the buying committee is multi-threaded and sales cycles run 60+ days.
We work with global teams building structure and governance across markets, and with local teams who need support to execute consistently within that framework. We also work with PE operating partners accelerating portfolio company GTM maturity toward exit-ready performance.
If you are not sure whether your situation is the right fit, the fastest way to find out is a 30-minute conversation. We will tell you honestly.
Buyers
CMOs · CROs · VPs of Marketing · Revenue Operations Leaders · AI Transformation Leaders · PE Operating Partners
Deep expertise. Demonstrable experience.
Certified across the platforms that power large B2B revenue engines – the foundational systems and the AI-native tools running alongside them. Hands-on, production-level expertise built over 15+ years of enterprise implementation.
01
Marketing automation & CRM
Marketo (Adobe) · Eloqua · HubSpot · Salesforce · Microsoft Dynamics
02
AI-native GTM tools
Apollo.io · Outreach · intent, enrichment and answer-engine platforms
03
Emerging capabilities
LLM advertising · MCP (Model Context Protocol) · Agentic GTM workflows
AI experience since 2019 – before it was called AI transformation.
Four principles we hold ourselves to.
01
Commercial outcomes, not deliverables
We measure success by pipeline recovered, conversion rates improved, revenue predictability increased, and expansion revenue grown – not by documents delivered.
02
Vendor-neutral, always
We take no commission from software vendors. Every recommendation is based on what is right for your business and your budget.
03
Extract value first
We get more from what you already have before recommending new investment. Most teams are surprised by how much leverage exists in the current stack.
04
We stay until it works
We build alongside your team, measure what we build, and stay accountable to outcomes – not just the handoff.
Tell us about your revenue challenge.
We will tell you honestly whether and how we can help.